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The Corporate Battle For CNN Shows The Extent to Which Flawed US Media Now Is.

On Thursday evening, while unconfirmed reports spread concerning the Brown University gunman, the network's Kaitlan Collins took to social media, pointing out the conflicting information and guiding the public to her channel's 9pm newscast.

While CNN is certainly not a perfect news source, her statement rang true to many. It remains one of the broadcasters where there exists reality-based and largely reliable reporting – particularly during crises like the one unfolding close to a New Hampshire storage facility.

A Vulnerable State Amid a Business Tug-of-War

Yet CNN, now 45 years old, finds itself in a precarious position as two giant media conglomerates battle over ownership of its parent company, Warner Bros Discovery.

Whatever the outcome, the destiny of CNN has turned into a high-stakes game of business acquisition, instead of as a question of what serves the information-seeking public.

“This represents another instance of the fundamental flaws with roots in decades of governmental choices,” noted Victor Pickard, author of “Democracy Without Journalism?” and a professor of media policy at the Pennsylvania University.

The debate about which company will control Warner Bros Discovery – could it be Netflix or Paramount Skydance? – overlooks a larger point.

“It is often framed as a corporate drama with key players as the protagonists, but there is hardly any discussion of the common good,” Pickard explained.

A Further Element: The Former President

The CNN scenario is complicated by Donald Trump’s longstanding stance about a network he has consistently labeled as perhaps his primary “fake news” antagonist.

Think back to the cries of “CNN sucks!” at his rallies, his administration's retaliatory suspension of reporter Jim Acosta’s press credentials, or his tense exchanges with Collins in press briefings.

Trump now says that the network requires new ownership. You can read that as ownership that will insulate him from journalistic oversight. That is part of why he seems to come down on the side of Paramount Skydance, which has made a hostile bid.

Trump has reason to favor that bidder more. For one thing, it is controlled by David Ellison, son of the pro-Trump Larry Ellison, one of the world’s richest people.

The company, owner of CBS News, also recently placed the right-leaning Bari Weiss, famous for her “anti-woke” beliefs, as the top editor of that storied news network.

A Possibility of Continued Instability

Significantly, if Netflix wins, CNN and other cable outlets would first be separated into a standalone company. This might be a relief to many at the network, but it’s not exactly a secure position. That arrangement could set up CNN for a future sale. It never ends.

In the view of Timothy Wu, a lot of this is illegal, anyway. The well-known analyst of big tech’s dominance recently argued that anti-trust laws should block both deals.

“Each proposed deal would be harmful to the country, and both should be opposed by the government,” Wu recently wrote.

The Core Problem and a Path Forward

Whatever happens with this particular battle, the underlying crisis remains.

“Our current system is a profoundly anti-democratic system, but we ought not succumb to a sense of powerlessness,” Pickard noted. Government actions – dating back to the 1930s and 1940s – helped to create this profit-obsessed monster, and new policy decisions can address it.

Is this likely in an era where the Federal Communications Commission chair refuses to acknowledge that the agency is independent? Reform is a distant prospect now, but that doesn’t mean it will be impossible forever.

Policies that support independent news organizations, aid local journalism, fund public media, and outlaw the consolidation of media power in a handful of hands are achievable – they are necessary for a functioning democracy.

In the world of media ownership, bigger isn’t better. And news organizations such as CNN shouldn’t be tools in the newest corporate chess match.

Written by

Karen Jones

A seasoned business strategist with over 15 years of experience in digital innovation and corporate consulting across various industries.

UnitedLogic

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